A good copywriter builds bridges and fosters connections: that’s what I believe. I’m Annalisa, the founder and lead copywriter of Key Copy & Content. In the past 14 years, I’ve helped 150+ clients achieve their goals and engage with their audiences through the written word. Here’s how clients feel about working with me. Scroll down for a small selection of the clients I’ve worked with and projects I’ve worked on, including links to writing samples.
My clients include:
Selection of projects and writing samples
After winning two BTN Innovation Awards in New York, Roadmap decided to double down on content creation and storytelling. I sat down with the CMO to discuss his story, goals, dreams, and strategy. Together, we outlined the overarching story and message Roadmap wanted to convey. In the past few years, I’ve written bi-monthly articles that help the company connect with its audience.
Quest for simplicity part 1: reduce clicks
From airplanes to Zoom: how to connect in times of disconnection
Texas Digital provides Visual Management solutions that allow people to use technology intuitively. For years, I have worked closely with the company’s managing director and senior consultants to write unique content that’s tailored to the target audience. From blog posts and web copy to client cases and interviews: every piece of content contains stories, anecdotes, or real-life examples to convey an otherwise abstract message.
About us page
How to build and cross bridges: what natures teaches us about data filtering and process optimization
Think green, work remotely: Corporate Social Responsibility during and after the pandemic
Make Marketing Magic (clients include Microsoft and Microsoft partners)
Make Marketing Magic is a leading marketing agency with 1,000+ prominent clients. I’ve written value propositions, articles, white papers, blog posts, and other content for dozens of them, including Microsoft and various Microsoft partners.
In 2016, the agency’s founders asked me to help set up a brand-new academy for writers and journalists. The goal was to improve the quality of their writing and familiarize them with Make Marketing Magic’s philosophy. During a range of meetings, we thoroughly discussed the founders’ beliefs and objectives. In the next few months, I developed course materials, creating a comprehensible module structure. I included essential writing principles and grammar rules, but I also made sure to incorporate the company’s story into every page. The results: comprehensive course materials and a one-day training program that was met with great enthusiasm.
Brunel is a global service provider with over 11,000 employees in 37 countries. After interviewing several IT and finance experts about their collaboration with Brunel, I wrote a range of articles and case studies in line with the company’s brand voice.
VI Company creates and maintains websites and applications for organizations in the financial sector. During our first meeting, the CEO and the head of sales and marketing explained their objectives, views, and philosophy. Then, I sat down with one of the company’s clients to create a detailed profile of its ideal audience. I used the information I collected to write a range of articles and blog posts for VI Company’s online magazine.
A leading operations and supply chain consulting firm, M3 Consultancy publishes bi-monthly articles to share its knowledge. Each month, I sit down with their experts to discuss the topics, after which I write the articles.
RaDeSys provides international banks and organizations with intelligent software solutions and applications. Over the course of six months, I worked closely with the company’s CEO to write his bio as well as bi-monthly articles. I also wrote a comprehensive value proposition for his new London-based business that was in the early stages of being launched.
Product owner: the linchpin in an Agile environment
A destination is not a place, but a vision of the future
Agile, Lean, DevOps: a closer look
LearningStone is a blended learning platform that is used by training agencies and coaching professionals worldwide. Every month, I interview the company’s founders and/or customers to write a few blog posts in line with LearningStone’s philosophy.
In our customer’s words
I’ve written the script for this video, which was used in a blog post (among other things)
IG&H is a leading consulting technology firm that drives business transformations by aligning people, business, and technology. A few years ago, I sat down with each of the eight partners to flesh out a brand storytelling strategy. I also wrote a range of articles, blog posts, and case studies based on in-depth interviews with the firm’s directors and consultants. The HR department asks me to write HR content and edit the company magazine several times a year.